Google Analytics - Tips and Tricks
INTRODUCTION TO GOOGLE ANALYTICS
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main target audience is marketers, rather than webmasters as it aims to help to track and improve customer's web experience by providing meaningful statistics to help analyse a website's effectiveness.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and links within a hosted document,. Marketers can also integrate their Google Adwords campaign with GA for a one-stop tracking platform to evaluate their ROI effectiveness.
For individuals who want to achieve recognition for their expertise in Google Analytics, you can attempt to take the Google Analytics Individual Certification test.
GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and links within a hosted document,. Marketers can also integrate their Google Adwords campaign with GA for a one-stop tracking platform to evaluate their ROI effectiveness.
For individuals who want to achieve recognition for their expertise in Google Analytics, you can attempt to take the Google Analytics Individual Certification test.
