EXAMPLES OF GOOGLE ANALYTICS INDIVIDUAL CERTIFICATION QUESTIONS
Why might you see a search engine appear in the results for your Referring Sites report (e.g. "google.com")?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personalised search engine page such as GoogleWhen
When configuring a goal, why is it useful to assign a goal value?
A) To determine the popularity of webpages
B) To attribute monetary value to a non e-commerce site
C) To calculate e-commerce metrics
D) You must assign a goal value in order to track conversions